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Sunday, January 19, 2020

Breakfast Laziness?

You’ve seen these commercials online or on TV.  Daily Harvest.  www.DailyHarvest.com/

The actress makes a random comment about how, I never had time for breakfast until I found/discovered Daily Harvest.”
Okay, let’s go with that.  She’s clearly in her late 20s to mid-30s, millennial likely, and just after this shot, she’s seen with her smartphone texting someone.  Here’s a thought:  Put DOWN your phone, crack open a couple of eggs and make some toast.  Pretty sure even you can handle that.  But maybe not.  Her phone is probably just TOO important to set on the counter for 15 minutes.  THAT’S how important she is.
Oh look!  Now he can be a lazy millennial, too! Because we all KNOW, millennials can ONLY eat food from boxes delivered directly to them at home.  Otherwise, it’s poison, right?
And here she is WITH her breakfast smoothie in hand. NOW she’s ready to face the day.  Because, again, she NEVER had time for a regular, sit-down meal, in this case breakfast, BEFORE she found Daily Harvest!
A few different, MUST-HAVE, varieties of Daily Harvest breakfasts… delivered TO YOUR HOME, so you can eat like a VERY BUSY millennial, too!



**Note: Now, is this really about Daily Harvest?  Of course not.  And yes, LOTS of sarcasm here.  I have no idea how they taste, how much they cost, the process of making these from the items enclosed in each package… none of that.  I do, however, make breakfast, from scratch, every single day. Not that hard. Doesn’t take that long. Just about 15 minutes total.  And in case you’re wondering, nope, I’m not a millennial and I don’t have the, apparent, pressure on myself to NOT eat breakfast until I magically discover something like Daily Harvest.

Sadly, with this particular type of marketing, Daily Harvest reinforces what older generations already know and experience from millennials:  Lazy, arrogant, entitled, pampered, coddled… yes, I’ll stop here because it would be way too easy to continue.

Hey, maybe Daily Harvest is worth trying.  Who knows?